Director James Wan (Saw) delivers some really effective scares in this Poltergeist + Nightmare on Elm Street mash-up. Wan takes his time to gear up the suspense and it pays off nicely. The visual is pure 80s Argento, with red dominating the color palette. At time's Insidious feels like a Tom Waits music video and has no weight to it since the devil's appearance and demeanor (with hula music and all) has no strong reference points from anywhere other than some shaky urban legend tabloid stories. The ending almost ruins the good fun, but it still is much better than other recent horror films.
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